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Foreign trade customer visit reception process

2023-05-11

1, reception customer preparation


(1) After receiving the customer's notification to visit the information, the fastest time to reply to the customer by email or phone, indicating that the customer is welcome to visit, to understand the number of customer visitors, whether they need a car, whether they need to help book the hotel, the main purpose of the visit and so on. Facilitate visiting arrangements.


(2) After receiving the information statistics form replied by the customer, make various arrangements as soon as possible, such as car dispatch application, customer visit contact letter, sample, catalog, price, etc., and plan the personnel accompanying the reception such as the manager or group leader, and inform the customer of the details and discuss the details. Understand the details of the customer and prepare the customer visit plan, such as the visit process, what to talk about, and what to achieve.


(3) Customer visit one day in advance with the personnel department to confirm the specific time of vehicle reception. Email or phone the customer again to confirm the reception time and place, and contact information. Personnel will make sure the car is clean and on time.


2. In the reception process


(1) Pick up the car. If we are going to the airport to meet a customer, we must know the customer's flight number and the approximate time of arrival of the plane, we prepare a sign with the customer's name and welcome you. Wait for customers at the airport exit half an hour earlier. If you know that the customer likes flowers, you can prepare a bouquet of flowers to send to the customer.


(2) Eat on the way. Many times when you pick up customers, you will meet to eat on the way, ask the customer what he likes to eat or what he doesn't like to eat, you can let the customer order their own food.


(3) Arrive at the company. The company meeting room. When customers arrive at the company, they first introduce themselves and exchange business cards. After that, communicate and negotiate with the customer first. Requirements of the environment. For example, when the weather is very hot, the client wants the room to be cool. Entertain clients. Prepared fruit, coffee and tea.


(4) Negotiation. In this process, the salesman should promptly write down the problems and important points raised by the customer, some problems can be solved at that time, solved on the spot, if not solved, you can tell the customer, will answer the customer in the mail. As for the price, we can quote the regular products according to our quotation sheet. For the special products, we need to discuss with the sales manager and then give the customer the quotation. About the delivery date, first ask the production department, and then reply to the customer.


(5) Visit the factory. After some communication with the customer, the general customer will propose to visit the factory. At this time, we can first visit the sample room according to our arrangement, so that the customer can have a general understanding of our total product categories, and make a detailed introduction to the customer during the factory visit, introducing our company's equipment and each inspection process. When the customer has a question, answer the customer promptly and clearly. If you are not sure about the question, ask your manager or other personnel.


(6) Continue negotiations. After the customer has visited our factory, they may continue to negotiate with us. There may be some technical questions that we can ask our technicians to help us answer.


(7) The negotiation is concluded. After our successful negotiation, we should have a grateful heart, thank customers for their support of our company and products, and we can chat with customers about some easy topics. Give the customer a small gift with Chinese characteristics, the customer will be very happy.


(8) Arrange customer return. If the customer goes directly to the airport, we can send the customer to the airport. If the customer wants to go to another company next, we should contact the company in time, tell them when the customer will arrive there, and ask them to arrange personnel to pick up the customer. If the journey is far, remember to prepare some fruit for the customer to carry.


3. After receiving customers


(1) Organize and submit all the records of customer visits to the department manager, and discuss in detail how to follow up customer needs, and further communication and cooperation.


(2) Contact relevant departments and colleagues, immediately arrange and implement the details discussed in the customer visit, and timely feedback to the customer.

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